hard sell

英 [ˌhɑːd ˈsel]

美 [ˌhɑːrd ˈsel]

n.  强行推销

BEC

牛津词典

noun

• 强行推销
  a method of selling that puts a lot of pressure on the customer to buy

柯林斯词典

• N-SING 强行推销;硬性销售
  Ahard sellis a method of selling in which the salesperson puts a lot of pressure on someone to make them buy something.
  1. ...a double-glazing firm whose hard-sell techniques were exposed by a consumer programme.
     其强行推销手段被一个消费者节目曝光的双层玻璃窗生产公司

英英释义

noun

• forceful and insistent advertising

双语例句

• But so-called "performance hybrids" have been a hard sell to American consumers.
  所谓的性能型混合动力在美国都比较难卖。
• I don't like his hard sell approach.
  我不喜欢他强行推销的做法。
• In addition, the strong political suspicions the company faces in a market as vital as the US mean this would be a very hard sell to investors, says a technology head of a western bank.
  一家西方银行的技术业务主管表示：此外，在一个像美国这样的关键市场中遭遇政治方面的强烈质疑，意味着IPO可能很难吸引投资者。
• Howard: Way to go! I know it was a hard sell.
  霍华德：干得好！我知道这东西很难卖。
• But you'll have a hard sell with the parents.
  不过他们的父母可不会答应。
• They're certainly giving the book the hard sell, with advertisements every night on TV.
  他们用硬推销术宣传这本书，每天晚上都在电视上卖广告。
• The "hard sell"( rational appeal) and the" soft sell"( emotional appeal) are two basic representational means in the advertising discourse.
  “硬卖”（理性诉求）与“软卖”（情感诉求）是广告语篇的两种基本表现手段。
• The study also debunked the notion, long held by ad agencies, that older consumers are a hard sell because of their long-held preferences for products that are hard to change.
  这项调查还破除了广告公司长期以来的一项错误认识，即向老年消费者推销产品非常困难，因为他们对产品的偏好年深日久，很难改变。
• Substituting whole foods for sweet industrial concoctions may be a hard sell, but in the face of an industry that is exploiting our biological nature to keep us addicted, it may be the best solution for those who need that sugar fix.
  用完整的天然食品替代工业生产的甜食，或许很难让人接受，然而面对这样一个利用我们的生物天性让我们成瘾的产业，这对那些渴求糖分摄入的人，或许是最好的方法。
• He acknowledges that such an approach might be a hard sell in the enterprise, but states that it "more closely maps onto the reality of the way businesses operate and interoperate".
  他承认这样一种方法可能很难在企业内推广，但是又表示它“更紧密地映射到了业务操作和互操作的实际发生方式”。